Digital Marketing during the pandemic
Coronavirus has pushed some businesses to reconsider current digital marketing strategies or business models. With many people in quarantine, the digital marketing landscape has changed dramatically. 46% of consumers are using social media more than a week before March 27, in organic searches up by 33% as information on COVID-19 continues to arrive. Here are the few tips for your business to adapt its digital marketing during the pandemic.
#1: Don’t stop researching
Digital marketing is highly volatile these days, therefore you need to keep an eye on what consumers are searching for online? How can your services or products fit in?
Let me give you a few ideas; for instance if you’re a restaurant owner you will probably have to offer deliveries or promote take homes. If you run a furniture store people may have an immediate eat for office furniture.
If you’re a lawyer or a health care professional you may need to start offering online consultation services.
If you work in the transportation sector you may need to consider offering delivery services to transport; food, medicine, and other things. Just be creative and think outside the box.
#2: Align your digital marketing strategy with your business
Once that you have a better understanding of what direction to take, make sure all your efforts are aligned.
Update all your information on your website, social media business pages, Google my business, and Bing places. Remember that most people are not leaving their houses; make sure you’re telling potential clients your story online.
For instance, create interactive content such as videos, images, and carousels. Let’s provide detailed information about your current services and products and answer if accuse related to how your business is taking preventive measures.
Make sure your ad copy strategies are aligned and that you’re using keywords that are relevant right now.
Check your Google Analytics and make sure that you’re tracking all website engagement.
You can also create re-marketing campaigns to reconnect with past website visitors.
You can even create local display campaigns and YouTube campaigns.
All to increase brand awareness. Establish yourself as a trusted provider while using Google my business and Bing Places also. Take advantage of Microsoft icing to reach an audience with a high purchasing power
#3: Plan for the future
These are strategies that you can use to adapt to the current situation however you always need to think long term.
Once the COVID-19 outbreak is over you’ll probably have to update the information that changed during this time.
If that it’s your business’s low season doesn’t stop advertising on the contrary make sure you’re warming up your leaves for the high seas.
Similarly, if your business has no chance to adapt to this current situation focus on developing and growing your marketing lists.
If people are not moving at the lower part of your frontal there in the upper and middle stages and you want to make sure that when they’re ready to pull the trigger you’re there to catch that book.
Also if you’d like to learn about the advanced content marketing strategies click here.